About Us

Edible Gardens is your go-to partner for building a successful seed company. With our expert consulting services, we specialize in all aspects of seed business development, ensuring you secure grower contracts and deliver premium - quality specialty seeds to market.

Our Mission

Seeds are our greatest living treasure and represent a gift of life, which each generation passes on to future generations.

 

Nearly 90% of our food varieties have gone extinct since the early 1900’s. The erosion of genetic diversity, GMO's and the extinction of these precious seed varieties is perhaps the greatest threat to our long-term food security and survival. It is the very basis of the world’s food production that is at stake.

 

We believe that by building seed enterprises that are helping people to grow their own backyard gardens, we are promoting the vital link in creating local sources of healthy food, and entrusting backyard gardeners and small-scale farmers as the repository of our precious natural seeds. It is a gift to oneself and all of mankind.

 

Our premium-quality specialty seeds will appeal to seasoned gardeners, and are also perfect for someone just beginning a garden.


Welcome to the revolution in your own backyard.

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Our Vision

Our clients benefit from a vibrant community of experts, providing invaluable networking opportunities and shared knowledge. This holistic approach, combining germ-plasm sourcing, grower contracts, and a supportive network, empowers seed businesses to thrive in a competitive market.


Edible Gardens offers seed businesses a comprehensive suite of services designed to accelerate growth and profitability. We leverage our expertise to source premium germplasm, ensuring access to high-quality, in-demand seeds. Our collaborative approach fosters strong relationships with seed growers, streamlining contract negotiations and securing reliable supply chains. We build community around the seed.

People often ask me,

"what is the single most valuable thing I've learned in the seed business..."

Let me tell you. Are you ready?   


When I sold my first seed company to a much larger and recognizable global brand, what they valued were two things, and it wasn't what I thought it would be. 

It wasn't the farm, the offices, the fancy packaging or our charming staff. It came down to two things...our built community and the all-natural, premium quality seeds - they wanted the supply chain. The value to them was in the high seven figures. 


They were buying:

1. Access to our premium germ-plasm and our supply-chain network of skilled growers.

2. Access to the passionate community of backyard gardeners and small-scale farmers we had built over a decade. 

This is why it is important to focus on getting the best quality seeds you can possibly find, and focus on building your community of backyard gardeners, chefs and small-scale market gardeners. Building a community of raving-fans  offers you multiple benefits when it comes to building your seed company and bringing new products to market. We have a roadmap and a proven system to help you with:

 

1. Direct Marketing and Sales:

  • Online Communities: Building online gardening forums, establishing a unique social media voice, and bloging to build brand awareness gives you the opportunity to answer questions, and directly sell seeds.
  • Local Events: Participate in local farmers' markets, gardening festivals, and workshops to connect with gardeners face-to-face, showcase products, and build relationships.
  • Seed Swaps and Sharing: Sponsor seed swaps and sharing events to build community and generate interest in your unique seed offerings.

 

2. Product Development and Feedback:

  • Community Surveys and Feedback: Conduct surveys and gather feedback from the community to understand their needs and preferences regarding seed varieties, packaging, and pricing. Photos, recipes and stories about the varieties are critical to build interest and sales.
  • Trial Programs: Offer trial seed packs to community members to gather feedback on new varieties and improve product quality.
  • Variety Selection: Incorporate feedback from the community to inform decisions about which heirloom and specialty seed varieties to offer.


3. Building Brand Loyalty and Advocacy:

  • Educational Content: Create and share valuable educational content, such as planting guides, blog posts, and gardening/cooking videos, to establish your business as a trusted resource and build brand loyalty.
  • Community Building Initiatives: Sponsor gardening contests, workshops, or other community events to foster a sense of community and build brand awareness.
  • Customer Testimonials and Reviews: Encourage customers to share their experiences and reviews to build social proof and attract new customers.


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